SEO Audit
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Brand A
|
Brand B
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Screen Captures of both Brand’s home pages:
|
 |
 |
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1.
URL:
|
|
|
|
2.
Page Title
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Samsung
Canada | Samsung Canada | Mobile | TV | Home Appliances"
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Home Appliances, TVs,
Smartphones, Monitors | LG Canada
|
|
3.
Meta Description
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Samsung helps you
discover a wide range of home electronics with cutting-edge technology
including smartphones, tablets, TVs, home appliances and more.
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We deliver home
electronics, appliances, and mobile products. Discover how you can embrace
life and prepare you for its greatest moments with LG Canada.
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|
4.
Meta Keywords :
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Samsung,
Samsung Electronics, Samsung Smartphones, Samsung TVs, Samsung Home
Appliances"
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None
|
|
5. Structural
elements:
H1, H2, H3
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H1-None
H2-Multple
H3-Multiple
|
H1- None
H2-Introducing The New LG V30™ Smartphone
H3-Because some reviews
deserve more than thanks
|
|
6.
Bold/Strong tags and
7.
Italic/em tags
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None
None
None
None
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Bold-Select Country/Language:
Strong Tags- Multiple
Italic-/em tahs-
Multiple
|
|
8.
Alt Text
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Do bigger things
The new home appliances from Samsung
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Multple
|
|
9.
Page Load Time
(estimate or
use Moz)
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1 sec
|
1 Sec.
|
|
10. Call-to-action:
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To Learn more and
Buy Now & Explore More.
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Websites provide
search action to find more and to learn more about product
|
|
11. Anchored Text:
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Mobile, TV & AV,
Appliances, More & Shop
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Lg Signature,
Products, Support, Search,
|
|
12. Mobile
Friendly:
Yes/No
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Yes
|
Yes
|
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13. Social Media:
(List all SM
icons on the home page.
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Twitter, Instagram,
Youtube, Facebook and Google Plus
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Twitter, Instagram,
Youtube, Facebook and Google Plus
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Google Trends:-
Include your topic, and your two
brands. Include the search terms with
your screen capture.
Smartphone
Samsung & LG
Google Trends Insights:-
According to these
trends there was a rise in the sales of Samsung and LG after October whereas
Samsung sales are much higher as compared to LG. As it is crystal clear that
smartphones sales are not even increasing much and nor decreasing which states
that sales of smartphones are gradually going on. If we come to Average than
Samsung is higher than LG. As at the end of the year there is Boxing Day and
Black Friday which also tend to increase the sales of smartphones.
Latent Semantic Indexing Keywords:
smartphone
features list
smartphone
features and benefits
important
features of smartphones
all
about the smart features of smartphones
key
features of smartphones
smartphone
features explained
smartphone
features pdf
important
features of a cell phone
what
are the features of a smartphone
features
of android mobile phones
benefit
of smartphone for student
advantage
of smartphone essay
benefits
of smartphones in society
advantages
of smartphones wikipedia
Summary:-
Brand A’s strengths are they are ruling
over the market presently so people have a trust on Samsung which is a strength
and higher sales of this product is also evident that Samsung is accomplished
in creating a positive image in market. There website is straight forward in providing details about features of product and the most impressive thing is that with product feature there are videos also available on website that how this function work.
Brand B’s strengths There website completely describe their products by which people can
easily get to know about the features of product. As compared to their past
records they are growing their sales now.
Areas that need improvement are LG needs
to provide Keywords on their websites and some other additions to help customer
to know about product.
The keyword sentences found on Samsung were
Samsung, Samsung Electronics, Samsung
Smartphones, Samsung TVs, Samsung Home Appliances" whereas LG doesn’t have any key word sentences on their
websites.
Conclusion:
Both the brands are doing great at their
end but I think that Samsung has the better SEO as competed to LG as I felt in
above SEO Audit whereas LG also provides some better things as compared to
Samsung but as an overall overview SAMSUNG has better SEO.
APA Citation Sample (in alphabetical order):
Samsung.
(2018). Samsung Canada | Samsung Canada |
Mobile | TV | Home Appliances. Retrieved from
http://www.samsung.com/ca/
LG. (2018). Home Appliances, TVs, Smartphones, Monitors | LG Canada.
Retrieved from
http://www.lg.com/ca_en
Google.
(February 2018).Google Trends. [Samsung.LG.]. Retrieved from https://trends.google.com/trends/explore?geo=CA&q=samsung,LG
LSIGraph.
(February 2018). LSIGraph keyword generator
[keyword term here]. Retrieved from http://lsigraph.com/
SEOmoz
Inc. (February 2017). MozBar.
Retrieved from https://moz.com/tools/seo-toolbar
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