Facebook is the fast growing social media application as
most of the people these days are using Facebook for their personal use or for
doing their business by advertising their product or by selling it online. In
2017, there was 2129 million of number of users using Facebook (statisa, 2017),
this shows that most of the people are active on Facebook. Firstly, google is
also using their Facebook page very effectively as they also have 202,139 followers
and 199,105 people who have liked their page. To use their page more
effectively they are very active on their page, they daily posts new post in
which they post what they are about to launch and what they already have
launched. They advertise about their new product on their page with an image or
with small video. Google has
used their G logo as their profile picture and the cover photo is about what
they made, that is why their Facebook page’s name is made by Google. Most
recent post of Google was on 27 February and they have posted about their new
product- Google clips, which
is a hands-free camera, which
can capture spontaneous moments of family, friends, pets and yourself. This
post got 62 likes which is not that much and just 3 shares. On an average they
get 100-200 likes per post if we see their previous month’s post.
(Madebygoogle, 2018)
Whereas Motorola has way more than followers that Google as
they have 15,480,347 followers and 15,482,023 people have liked their page. As
they are also very active on Facebook they also update their Facebook page
daily, they also put their advertisements on Facebook but the best thing about
this page is that Motorola
has given an option in their about section that if you will send a message they
will reply back in few hours which is a great marketing strategy. As people may
have queries so they can contact them directly on their Facebook page. Their
latest post was on 21 February in which they were telling that everyone these
days are busy on their phones
so that’s why they have captioned their post as stuck in post. On this post
they just got 4 like which is a very bad response from the audience. There was
only 1 share and 1 comment. Their average likes per post is less than 50 likes.
They have posted one post in which they were launching their upcoming phone MOTOZ 2 and got 24 likes, 1
share and 3 comments. (Motorola, 2018)
