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I will be creating a campaign for Apple and I
have chosen this brand because it is having more fan following and social activeness as compared to Sony.
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On this coming Good Friday, there will be a great deal from Apple on from that one
special day. It will be a very remarkable day for Apple as this event never
happened before. On this day, the event will take place by the name of
(Nature's Stand by iPhone X). In this, users have to get some amazing shots for
Nature and its beauty. The lucky winner will be given away an iPhone X and $10000 cash price. On that day Apple
will be doing one more huge donation as, all
the profits of the company from that day globally, would be given away in donations.
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As Apple iPhones are used by everyone, the
target audience are of all age groups.
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It will look like a never- ever before deal as
Apple is doing this kind of campaigns before just for promotions but this time
it is more based on Nature and Social
awareness.
http://ianadamsphotography.com/news/wp-content/uploads/2017/01/CVPS-iPhone-Program-blog-article.jpg
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Apple focuses on brand awareness and promotion
as well as to make people aware of the importance of nature and to make donations in the life. It will engage
the customers as they will love to experience the nature and they will feel the
sense of happiness and social responsibility as Apple will be doing huge donations.
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This campaign will be launched on the Good
Friday and it will be a very short
campaign so, it will last for just one day.
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Company will be using Social Websites to promote
the campaign such as Facebook, Instagram, Twitter and Youtube as well.
“This is a student-concept for a Sheridan Pilon School of Business
Digital Marketing Course”
