Motorola Lucky drawer on Good Friday

·         To promote the brand I would organise an event with Motorola, we will organise a contest in which there will be a lucky drawer system in which they will get gifts and other discount offers like 1^st prize will get a MotoZ 2 with MOTO Insta-Share Projector, 2^nd prize will be just the phone Motoz2 and the 3^rd prize will be MotoZ 2 at 50% off discount. This contest will online on their website the contestant just have to fill the form in which they will have to give their general details and after submitting that form they will get a number which will use it later on good Friday they will check their status on their official website under game winners, numbers will be mentioned in there with their prize and name. As the result will be out on Good Friday. We really want to make this Friday good for our customers.

·         The target audience will be all the people as most of the people like to watch movies and it is an opportunity for them to get a phone with a projector.

·         Our primary goal will be getting maximum likes and maximum followers on our social media sites because this will help us in aware more people about our brand for our current brand and for our upcoming brands also.

·         I would be using Facebook and as most of the people is using these sites, so I will attract them by showing them more features of the products and I will also show the posters of the lucky drawer game which is launching this Good Friday and by showing them what they will get if they will play the game.

·         2^nd will be snapchat because most of teenagers use snapchat and they are very active on this app. So we will make a new filter relating to our Phone MotoZ 2 and will show at the top of the filter “Win Win Win”. If they will use this filter then they can put this story On Motorola page which shows Discover side.

DISCLAIMER: This is a Sheridan Pilon School Of Business Digital Marketing Course.

Google v/s Motorola on Facebook

Facebook is the fast growing social media application as most of the people these days are using Facebook for their personal use or for doing their business by advertising their product or by selling it online. In 2017, there was 2129 million of number of users using Facebook (statisa, 2017), this shows that most of the people are active on Facebook. Firstly, google is also using their Facebook page very effectively as they also have 202,139 followers and 199,105 people who have liked their page. To use their page more effectively they are very active on their page, they daily posts new post in which they post what they are about to launch and what they already have launched. They advertise about their new product on their page with an image or with small video. Google has used their G logo as their profile picture and the cover photo is about what they made, that is why their Facebook page’s name is made by Google. Most recent post of Google was on 27 February and they have posted about their new product- Google clips, which is a hands-free camera, which can capture spontaneous moments of family, friends, pets and yourself. This post got 62 likes which is not that much and just 3 shares. On an average they get 100-200 likes per post if we see their previous month’s post. (Madebygoogle, 2018)

Whereas Motorola has way more than followers that Google as they have 15,480,347 followers and 15,482,023 people have liked their page. As they are also very active on Facebook they also update their Facebook page daily, they also put their advertisements on Facebook but the best thing about this page is that Motorola has given an option in their about section that if you will send a message they will reply back in few hours which is a great marketing strategy. As people may have queries so they can contact them directly on their Facebook page. Their latest post was on 21 February in which they were telling that everyone these days are busy on their phones so that’s why they have captioned their post as stuck in post. On this post they just got 4 like which is a very bad response from the audience. There was only 1 share and 1 comment. Their average likes per post is less than 50 likes. They have posted one post in which they were launching their upcoming phone MOTOZ 2 and got 24 likes, 1 share and 3 comments. (Motorola, 2018)