Showing posts with label socialmediastrategy. Show all posts
Showing posts with label socialmediastrategy. Show all posts

Thursday, 15 March 2018

Samsung VS LG on Twitter


Title :- Samsung VS LG on Twitter
Sub-Title :- Samsung VS LG
Author:- Yogeshwar Sharma
Twitter is somewhere like Facebook, you can add an image with little text called tweet. Samsung holds a good fan following of 12.4 Million, 4500 tweets and 171 likes globally and on an average they post one tweet each day. They usually put their new or upcoming smartphones as cover picture. They usually post promotional videos. They used their Galaxy series as logo of their twitter account. Samsung is giving its best by working really hard when it comes to social media marketing which will help to create great impact on competitors. (SAMSUNG, 2018). Recently Samsung uploaded a video on twitter which shows how best moments are captured in latest Samsung S9 model in terms of slow motion. These are the videos which are made by Samsung users and are being combined by Samsung to make their customers trust on their upcoming smartphones by showing real video uploaded by users. This video got 2,000 likes and 50,000 views. This video looks really impressive as it shows real experience of slow motion effect by Samsung s9’s new camera.





Coming towards LG, they use strategy of using different accounts for different countries LG Mobile Canada have 25.4k followers, 28k tweets and 3400 likes. They also post really good content and put their best efforts to attract people to follow them and buy their product. They also use their latest smartphone as cover picture and they permanently uses hashtag #LifesGood in maximum number of tweets.  (LG, LG, 2018). It was seen in the video they was uploaded by LG showing that how good they are at camera on the basis of LGV30 Point Zoom feature which doesn’t require any pinching. LG also used real videos made by users to attract people as Samsung did in their video. This videos really shows how good LGV30 in at zooming in and out while making videos much better. They got 1000 views and 10 likes and 4 retweeted which are very very less as compared to their competitors.












                                                                              



Sunday, 11 March 2018

Comparison of Samsung and LG on Facebook


Title:- Comparison of Samsung and LG on Facebook 
Sub Title: - Samsung VS LG
Author’s Name: - Yogeshwar Sharma
Facebook is one of most common social sites used by people and used to number of brands who want to promote themselves on Facebook. We will be discussing about social promotions done by Samsung and LG. Firstly we will be talking about Samsung, Facebook is a really necessary part of Samsung social media strategy. First thing that noticeable when we open Samsung’s Facebook is Samsung has more 43,479,195 likes and 43,109,424 people follow this (Samsung, 2018). On the cover of this page they usually show up their upcoming or newly launched models. They consistently upload pictures and videos on Facebook due to which people get attracted towards their new features and product. They usually upload promotional videos. Samsung recently uploaded a video featuring their new Smartphone Galaxy S9 which just ruled the facebook with near about 90,000 Like and near about 2 million views, 33,300 shares and  in the video Samsung tells how their new phone is different from all others in the market in terms of
·         Camera,
·         Emoji expansion,
·         New face recognition technology even in apps,
·         Dual pixel that make every moment reimagined and some more.
 





                                                                      

Coming towards LG, LG is leaving no stone unturned to popularize their new product on social media. Likes on their facebook page are 4,064,471 and 4,038,579 people follow this. They are working really great by uploading number of videos to attract customers and there is a great increase in likes and followers of LG’s facebook page. They are trying to show that Life’s good with LG products. (LG, 2018) LG also uploaded a video related to their new camera features with helps to click pictures in a professional ways and even provides an editor to fix all errors and make photo look more attractive. In the video they are trying to compare the photos before and after being edited or captured by their latest smartphone which makes photo in to artworks. Likes on this video are 36K, views are 596k and 645 shares.





“This is a student-concept for a Sheridan Pilon School of Business Digital Marketing Course”