Title:- Comparison of Samsung and LG on Facebook
Sub Title: - Samsung
VS LG
Author’s Name: -
Yogeshwar Sharma
Facebook is one of most common social sites used by people
and used to number of brands who want to promote themselves on Facebook. We
will be discussing about social promotions done by Samsung and LG. Firstly we
will be talking about Samsung, Facebook is a really necessary part of Samsung social media strategy. First
thing that noticeable when we open Samsung’s Facebook is Samsung has more 43,479,195
likes and 43,109,424 people follow this (Samsung, 2018) . On the cover of
this page they usually show up their upcoming or newly launched models. They
consistently upload pictures and videos on Facebook due to which people get
attracted towards their new features and product. They usually upload
promotional videos. Samsung recently
uploaded a video featuring their new Smartphone
Galaxy S9 which just ruled the facebook with near about 90,000 Like and
near about 2 million views, 33,300 shares and in the video Samsung tells how their new phone
is different from all others in the market in terms of
·
Camera,
·
Emoji expansion,
·
New face recognition technology even
in apps,
·
Dual pixel that make every moment reimagined
and some more.
Coming towards LG, LG is leaving no stone unturned to
popularize their new product on social media. Likes on their facebook page are
4,064,471 and 4,038,579 people follow this. They are working really great by
uploading number of videos to attract customers and there is a great increase
in likes and followers of LG’s facebook page. They are trying to show that Life’s
good with LG products. (LG, 2018) LG also uploaded a
video related to their new camera features with helps to click pictures in a
professional ways and even provides an editor to fix all errors and make photo
look more attractive. In the video they are trying to compare the photos before
and after being edited or captured by their latest smartphone which makes photo
in to artworks. Likes on this video are 36K, views are 596k and 645 shares.
“This is a student-concept for a Sheridan Pilon School of Business
Digital Marketing Course”


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