Include an
Introduction that explains why SEO is an important consideration for marketers ………………………….. .
SEO AScreen Captures of both Brand’s home pages:udit |
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1.
URL:
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https://store.google.com/product/pixel_2
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https://www.motorola.ca/products/moto-z
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2.
Page Title
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Pixel 2, Ask more of your phone - Google Store
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moto z - Android™ modular phone
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3.
Meta Description
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The unlocked Pixel 2 provides a clean, bloat-free experience with no
unwanted apps and the highest rated smartphone camera - again - with free
unlimited storage.
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Ultra-thin design. Unlimited possibilities. Meet the razor-thin future
of smartphones
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4.
Meta Keywords :
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Pixel 2, Pixel 2 XL, unlocked, Android, Google phone, eSIM, Duo,
Google Assistant, phone by Google
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None
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5. Structural elements:
H1, H2, H3
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MULTIPLE
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H1 = Moto Z
H2 = Legally Complaint Registration
H3 = None
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6.
Bold/Strong tags and
7.
Italic/em tags
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MULTIPLE
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None
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8.
Alt Text
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MULTIPLE
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Multiple
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9.
Page Load Time
(estimate or use Moz)
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2.5 SECONDS
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2 seconds
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10. Call-to-action:
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Websites provides phones tab,home and entertainment,laptops, virtual reality and accessories. There is also overview of
pixel 2 phone and its price on the right side with free delivery.
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Websites provides mobile phones tab, Moto Mods, community, Get help.
And buy now their latest phone moto Z.
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11. Anchored Text:
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Multiple
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Multiple
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12. Mobile Friendly:
Yes/No
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YES
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Yes
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13. Social Media:
(List all SM icons on the home page.
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Twitter, facebook, Instagram, youtube and google+
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Facebook,twitter, google+ and pin interest
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Google Trends:
Smartphones
Google and
Motorola
People are
more interested in viewing Google pixel than Moto z from last year but in mid
of year Moto z was more in trend and from that time till now trends of google
is declining and trends of moto is increasing and there are some fluctuations
in trends of moto from mid of the year till now.
Latent Semantic Indexing Keywords:
Summary:
Google’s
strengths are that it does not install unwanted applications, they also
advertise there product on social media like Twitter, facebook, Instagram,
youtube and google+.
Moto’s strengths
are that it is the thinnest phone of future till date launched. They also
advertise their product on social media like Facebook,twitter, google+ and pin
interest. Moreover there site takes less time to open.
Areas that
need improvement
The keyword
sentences found on the sites were upcoming smartphones 2018
new
smartphones coming soon
the best
phone out right now
new phones
coming out 2018
cell phones
in 2018
new phones
coming out 2017
future
phones 2020
best smartphone
2018
Moto Z
performance
google 2017
phone
upcoming
new smartphones
future of
mobile phones next generation phones if I want to talk about design then moto
because of thinnest phone, and if I want to talk about configuration than
Google because it is fast and it does not install unwanted application.
Conclusion:
According
to me Google is taking more advantage of SEO because it is using multiple
heading, 6. Bold/Strong tags
and Italic/em tags, Alt Text, Anchored Text and there sites are mobile friendly
but Google is only little bit slow in processing time than Moto.
APA
Citation Sample (in alphabetical order):
Google. (February
2018). Google trends. [Google,
Motorola]. Retrieved from https://trends.google.com/trends/explore?geo=CA&q=google%20pixel,moto,smartphones
LSIGraph. (February 2017). LSIGraph keyword generator [keyword term here]. Retrieved from https://lsigraph.com/analysis/
SEOmoz Inc. (February 2017). MozBar. Retrieved from https://moz.com/tools/seo-toolbar
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