Screen Captures of both Brand’s home pages:
Screen Captures of both Brand’s home pages: |
 |
 |
| SEO Audit | Apple |
Sony |
1.
URL:
|
https://www.apple.com/
|
https://www.sonymobile.com/
|
|
2.
Page Title
|
Apple
|
Sony’s Android Smartphones - Sony
Mobile (Canada)
|
|
3.
Meta Description
|
Discover the innovative world of
Apple and shop everything iPhone, iPad, Apple Watch, Mac, and
Apple TV, plus explore accessories, entertainment, and expert device
support.
|
Visit the official Sony website for
all things Xperia™: Android smartphones, smart products, apps, accessories
and more.
|
|
4.
Meta Keywords :
|
none
|
None
|
|
5. Structural
elements:
H1, H2, H3
|
multiple
|
None
|
|
6.
Bold/Strong tags and
7.
Italic/em tags
|
multiple
|
None
|
|
8.
Alt Text
|
none
|
none
|
|
9.
Page Load Time
(estimate or use Moz)
|
3
seconds
|
2.5
seconds
|
|
10. Call-to-action:
|
Search,
shop, look, know about new technology.
|
Search,
shop, look, know about new technology
|
|
11. Anchored
Text:
|
multiple
|
Multiple
|
|
12. Mobile
Friendly:
Yes/No
|
yes
|
Yes
|
|
13. Social
Media:
(List all SM icons on the home page.
|
none
|
Facebook,
twitter, youtube
|
Google Trends:
Include your topic,
and your two brands. Include the search
terms with your screen capture.
·
Smartphones
and my two brands are (Apple, Sony).
|
|
Google Trends Insights:
Provide Insights. Include one to two sentences in your own
words that outlines the topic and the two brands you compared. Discuss the results you obtained from Google
Trends. What observations can you make
about the search interest in this topic over the past 12 months?
·
From
Google trend's results we can clearly state that people have searched Apple
more than sony and all other smartphones, from this we can see conclude that
Apple is more popular among any other smartphone brand. All these comparisons
were done over worldwide coverage and the results are depending upon recent
timeframes.
Latent Semantic Indexing Keywords:
Generate a list of LSI
keywords from the LSIGraph Keyword Generator.
Search your sites and identify any LSI Keywords that you can find on
either of your brands’ sites. Target at
least 3 per brand.
verizon smartphones
verizon smartphones
top
10 best smartphones
smartphones
for seniors
best
smartphones 2015
samsung
smartphones
no
contract smartphone
best
smartphone plans
free
smart phones
walmart
smartphone no contract
verizon
smartphones best deals
verizon
smartphones for seniors
verizon
smartphones for sale
samsung
verizon phones
refurbished
verizon smartphones for sale
verizon
smartphones for sale cheap
verizon
smartphones without contract
best
verizon smartphones
smartphones
smartphone
best
rated smartphones 2014
top
10 smartphone 2014
walmart
smartphone
top
10 smartphones for verizon
top
ten best smartphones 2013
the
best smartphone on the market
best
smartphone ever
2014
top 10 smartphone comparison
free
smartphones for seniors
aarp
smartphone for seniors
cell
phones for seniors with no contract
no
contract cell phone plans for seniors
smartphones
at walmart
smartphones
for sale without contract
best
smartphone for senior
cell
phones for seniors
best
smartphones 2015 consumer reports
upcoming
smartphones 2015
best
smartphones for seniors
best
smartphones 2015 att
new
smartphones for 2015
best
smartphone may 2015
phones
coming out in 2015
new
smartphones coming out 2015
samsung
smartphone price
best
price for galaxy s5
samsung
galaxy s5 price
samsung
smartphones 2014
samsung
galaxy 4 sale price
samsung
smartphones reviews
samsung
android
free
smartphones no contract
verizon
no contract smartphone
unlocked
smartphones no contract
t
mobile smartphones no contract
free
smartphones no contract or payment
at&t
no contract smartphones
best
no contract phones 2015
no
contract smartphone plans
Summary:
Brand A’s strengths
are largest market share in smartphone
market and most advanced technology.
Brand B’s strengths
are affordable prices without compromising with the overall phone quality.
Areas that need
improvement is the Iphone X connectivity is need to be improved and Sony must
adapt new phone designs as for now these designs are more simple looking.
The keyword sentences
found on the sites were -
1.Apple - Say hello to
the future.
2.Sony - Make the
ordinary Extraordinary.
Conclusion:
Include a conclusion
that outlines which brand has the strongest SEO and performed best though the
audit. Were there any surprises?
·
In my
opinion, Apple is having the strongest SEO as it offers a vast range of product
information including the current smartphones and the upcoming technology
updates as well. There were no surprises as the company is holding more than
fifty percent of the shares in smartphone industry so they have to cope up with
their quality and services to maintain their reputation. Sony is also doing
very good to improve their services.
APA Citation Sample (in alphabetical order):
Apple.
(2018). Iphone X. Retrieved from https://www.apple.com/iphone-x/
Sony.
(2018). Experia XZ1. Retrieved
from https://www.sonymobile.com/ca-en/?utm_version=dfl
Google.
(February 2018). Google trends.
[Mascara, Revlon, Lancome]. Retrieved from https://www.google.ca/
trends/explore#q=mascara%2C%20%2Fm%2F05mxqz%2C%20%2Fm%2F02fz1g&cmpt=q&tz=Etc%2FGMT%2B5
LSIGraph.
(February 2018). LSIGraph keyword generator
[keyword term here]. Retrieved from http://lsigraph.com/
SEOmoz
Inc. (February 2018). MozBar.
Retrieved from https://moz.com/tools/seo-toolbar
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