Wednesday, 21 March 2018

Social Promotion for Blog Post #3- Apple v/s Sony on Youtube


Apple- Apple is having 5,985,612 subscribers on Youtube which mainly focuses on the promotion of their new and latest products. The latest video Apple has posted is mainly to focus on the superb quality of their latest smartphone iPhone X. I really like this video because it tells us the difference between a very complicated process of a very professional portrait photoshoot on which the professionals add up many kind of editing effects to make it look natural and good according to the backlight. They are later on comparing this whole difficult and lengthy procedure with just a simple selfie photograph clicked with iPhone X which is as good as the edited professional photograph. This shows the supreme camera capabilities of the phone.  This video is having 3.9M reviews in just one week.

Sony- Sony Xperia is having 676K subscribers on their youtube channel. Like Apple, Sony is also focusing on the amazing capabilities of their new Xperia XZ2. Their latest video  got 221K views within one week which is all about the 4K video filming technology which makes the video shot exactly like a professional video camera. This smartphones delivers the best in class video quality and it is having many other sensitivity features and is available in beautiful color range, this video says it all. I really like this video as it is not focusing on just one thing but is telling the users everything about their new smartphone.

Conclusion- In comparison, Apple is mainly focusing on the special portrait effect of their front and rear camera and had made the whole video revolving around this subject only whereas Sony is focusing on the 4K video making capability and also covers up all other important features and specifications as well.


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