Google and Motorola advertisement strategies on Youtube

YouTube is the biggest website known for videos, we can find any video from YouTube, and people these days use this site to promote their product by uploading videos on it. Many organisations, businesses, people and NGO use this site to attract more customers or people to know about their product, as reading is little bit boring for some people and some people don’t understand what they write in advertisement but in video they can see and understand what the product or services they can expect from the product or service, which is in the market or which is to be come in the market. Google is also very active on this site as they also have 271,628 subscribers. Google uploads short films of their phone’s feature like how we can use the product, how it will be beneficial to us, and sometimes they compare their product with other brands product like in one video they have compared IPhone with Google pixel 2 and on that video they got 417K views but on their google pixel 2 official commercial they got 6.1 Million views and 3875 comments which was posted on 4^th October 2017 till now. In this post they have mentioned about its phone specification like “An exclusive preview of Google Lens. A stunning OLED display with clear resolution and rich colors. A battery that charges up to 7 hours in 15 minutes, and lasts all day”. People were attracted to this commercial because of its sleek design and because of the features they have shown in the video. (Madebygoogle, 2018)

On the other side Moto is also in the competition they also have 255,064 subscribers, they are also very active on YouTube, and they uploads 1 video once a week and quickly replies to their people on that site. Motorola has extended its technology to another level as they have started a new technology smartphone which is MotoZ in this phone we can use phone as a projector Lens, this is the technology no phone has launched till now and this video shows the upgradation of technology as the caption suggest “Upgrade To Motorola”. This video has 1,924,450 views and 2796 views and it was published on 22 November 2017. (Motorola, 2018)