Fan Pages are the random and unofficial pages made by the brand loyal and happily satisfied
users of a product . They create fan pages to promote, flaunt and to tell other
people that they were satisfied from the product or the services they have
purchased. People who create fan pages
are called influencers who make
influence and impact on other people and realize them that they should also use
or buy that product. Apple and Sony both have many fan pages as they provide
amazing services to their customers. Cult of Mac Is a good example of a fan
page magazine specially for Apple and (fanpage.it) is a youtube fanpage of Sony
Xperia smartphones. These sources provides reviews and detailed testing and performance specifications of the products
which can help their fan and users to know more about that product.
http://hashtagify.me/hashtag/apple
According to the Hashtagify
search results we got that (Apple) hashtag is almost 80% popular in the whole
world and from this result we can conclude that fans use this hashtag to
promote the brand or to tell other people that they are using the Apple
services. On the other hand Sony Xperia is almost 60% popular in the whole
world so, we can state that people are promoting Apple more than Xperia.
Conclusion-
Fanpages and influencers are very good for a brand itself as these can be said
as free promotions and bonuses for the company as the company get a chance to
tell people indirectly about their product and its qualities as well as the after sale services they provide
which makes people happy and feel good about the brand which can further help
to develop brand loyalty and sense
to purchase any other product from that company once again.
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