Friday, 23 March 2018

Social Promotion for Blog Post #4- Fan pages and Influencers


Fan Pages are the random and unofficial pages made by the brand loyal and happily satisfied users of a product . They create fan pages to promote, flaunt and to tell other people that they were satisfied from the product or the services they have purchased.  People who create fan pages are called influencers who make influence and impact on other people and realize them that they should also use or buy that product. Apple and Sony both have many fan pages as they provide amazing services to their customers. Cult of Mac Is a good example of a fan page magazine specially for Apple and (fanpage.it) is a youtube fanpage of Sony Xperia smartphones. These sources provides reviews and detailed testing and performance specifications of the products which can help their fan and users to know more about that product.

http://hashtagify.me/hashtag/apple
According to the Hashtagify search results we got that (Apple) hashtag is almost 80% popular in the whole world and from this result we can conclude that fans use this hashtag to promote the brand or to tell other people that they are using the Apple services. On the other hand Sony Xperia is almost 60% popular in the whole world so, we can state that people are promoting Apple more than Xperia.

Conclusion- Fanpages and influencers are very good for a brand itself as these can be said as free promotions and bonuses for the company as the company get a chance to tell people indirectly about their product and its qualities as well as the after sale services they provide which makes people happy and feel good about the brand which can further help to develop brand loyalty and sense to purchase any other product from that company once again.

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