Thursday, 15 March 2018

Samsung VS LG on Twitter


Title :- Samsung VS LG on Twitter
Sub-Title :- Samsung VS LG
Author:- Yogeshwar Sharma
Twitter is somewhere like Facebook, you can add an image with little text called tweet. Samsung holds a good fan following of 12.4 Million, 4500 tweets and 171 likes globally and on an average they post one tweet each day. They usually put their new or upcoming smartphones as cover picture. They usually post promotional videos. They used their Galaxy series as logo of their twitter account. Samsung is giving its best by working really hard when it comes to social media marketing which will help to create great impact on competitors. (SAMSUNG, 2018). Recently Samsung uploaded a video on twitter which shows how best moments are captured in latest Samsung S9 model in terms of slow motion. These are the videos which are made by Samsung users and are being combined by Samsung to make their customers trust on their upcoming smartphones by showing real video uploaded by users. This video got 2,000 likes and 50,000 views. This video looks really impressive as it shows real experience of slow motion effect by Samsung s9’s new camera.





Coming towards LG, they use strategy of using different accounts for different countries LG Mobile Canada have 25.4k followers, 28k tweets and 3400 likes. They also post really good content and put their best efforts to attract people to follow them and buy their product. They also use their latest smartphone as cover picture and they permanently uses hashtag #LifesGood in maximum number of tweets.  (LG, LG, 2018). It was seen in the video they was uploaded by LG showing that how good they are at camera on the basis of LGV30 Point Zoom feature which doesn’t require any pinching. LG also used real videos made by users to attract people as Samsung did in their video. This videos really shows how good LGV30 in at zooming in and out while making videos much better. They got 1000 views and 10 likes and 4 retweeted which are very very less as compared to their competitors.












                                                                              



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