Motorola Lucky drawer on Good Friday

·         To promote the brand I would organise an event with Motorola, we will organise a contest in which there will be a lucky drawer system in which they will get gifts and other discount offers like 1^st prize will get a MotoZ 2 with MOTO Insta-Share Projector, 2^nd prize will be just the phone Motoz2 and the 3^rd prize will be MotoZ 2 at 50% off discount. This contest will online on their website the contestant just have to fill the form in which they will have to give their general details and after submitting that form they will get a number which will use it later on good Friday they will check their status on their official website under game winners, numbers will be mentioned in there with their prize and name. As the result will be out on Good Friday. We really want to make this Friday good for our customers.

·         The target audience will be all the people as most of the people like to watch movies and it is an opportunity for them to get a phone with a projector.

·         Our primary goal will be getting maximum likes and maximum followers on our social media sites because this will help us in aware more people about our brand for our current brand and for our upcoming brands also.

·         I would be using Facebook and as most of the people is using these sites, so I will attract them by showing them more features of the products and I will also show the posters of the lucky drawer game which is launching this Good Friday and by showing them what they will get if they will play the game.

·         2^nd will be snapchat because most of teenagers use snapchat and they are very active on this app. So we will make a new filter relating to our Phone MotoZ 2 and will show at the top of the filter “Win Win Win”. If they will use this filter then they can put this story On Motorola page which shows Discover side.

DISCLAIMER: This is a Sheridan Pilon School Of Business Digital Marketing Course.